Small Business Digest | Ideas, Tips, Advice for Small Business

Tuesday | 9.7.2010

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Small-Business Success Strategies Update

Seeming to echo the nation’s business community wait-and-see mode, small firms are simply not hiring at a rate that will pull the economy out of the doldrums. Intuit's latest hiring figures reflect a drastic slowdown by small, small firms while also reporting a similar rate for July. Whether it is waiting for the November elections; consistent buyer optimism or better job numbers, there appears to be a sense of uncertainty in the air.

Other indexes are also reflecting this malaise with clear indications that decisions are being postponed. Buy orders held back. Positions unfilled.

As the nation celebrates the Labor Day weekend and the start of political campaign, there can only be hope that business activity will pick up but many economists are pessimistic. The media is talking about a double-dip depression but there is hope that things will perk up in the 4th quarter.

Into this seeming stillness, some smaller companies are moving forward, demonstrating perhaps the optimism that accompanies the start and continuation of most SMB enterprise.

One thing is certain, employees are taking advantage of expense accounts to a greater degree and small business owners report that errors of omission and commission are up over the past two years. See what some small business leaders are saying.

Rich Kahn

Even in this time of stress, many companies are finding ways of growing. Here are seven keys steps to going from distress to growth.

The Internet is becoming the 21st Century Yellow Pages and small business marketers need to learn how to get the most out of online marketing

The worst lunchroom offenses can really hurt morale. Employers and employees should care.

		Cleaning, Discarding Documents Needs To Done; But There Are Caveats Twice-yearly program suggested but small firms need to be carefulof what papers, dcouments are discarded.

		Expensive Travel and Wasted Time Are Cut by Web-Based Video-Interview Program Videotaping their interviews, job candidates avoid the stress of a face-to-face confrontation.

		Expense Account Fiddling Growing In Small Business Sector Majority of respondents said they were tightening review procedures for even trusted employees.

		Search Engine Marketing: The Yellow Pages Of The 21st Century 5 ways small businesses canrefine their efforts to build traffic, sales.

		7 Key Steps To Moving A Distressed Small Business To Growth Successfully dealingwith turmoil in the financial and business markets and growing the small business.

Question:

Are there ways a small business CEO can directly impact the sales effort?

Answer:

"One way is to follow-up a sales call that elicits interest by sending a personal email to the prospect. It will impress the prospect with the company's commitment to the project under discussion," Chris Miles, CEO of Miles Technologies